Here’s what we’ll cover
We are talking with Anita Siek from Wordfetti about business growth.
Wordfetti is a company that I’ve watched grow and a company that I’ve worked with. So I’ve seen first hand how Anita Siek has built this company and I can assure you it’s taken more than just a knack with words. Anita Siek has grown her business from nothing to something and today she shares the 3 most important things that she has done to make business growth look easy – at least from the outside.
Today we are talking about mentors – notice I’m saying mentors, plural. Why Anita believes in having more than just one mentor at any one time.
Ever thought about treating yourself as your own client? It wasn’t until Anita began thinking of Wordfetti as a client, her own client that business growth became a reality.
And finally, the third thing, clearly something that Anita feels passionately about and something that has elevated the business growth of Wordfetti – her North Star.
It’s a great chat, with a great human.
Links and Resources
- Checkout the Simply Smarter Numbers website HERE
- Checkout the Podcast HERE
- Checkout the Instagram page HERE
- Checkout Wordfetti HERE
Keep Listening!
Here’s the shownotes
Jen Waterson
Today I am talking to a business woman who has been in business for nearly four years, she has big goals and she has what it takes to achieve those goals, including an extraordinary talent.
I can vouch for that talent as I personally hired Anita Siek and her team at Wordfetti to create a brand strategy, and to create the copy on my website a few months ago.
I don’t think I was the easiest of clients to work with but Anita and her team pulled it off. They managed to extract and decipher what was in my head and spelt it out beautifully in words that can now be seen on my website.
It’s not an easy gig taking the unsexy, the boring and the blah of numbers and turning it into something scroll worthy, but they did it.
Now the more I’ve grown to know this extraordinary woman, the more I’ve been able to see Anita’s natural business acumen come to the forefront and when I hired Wordfetti as my team, I knew I was getting a great branding and copy team, but as business owners we can only hope for a team of people that have real business sense and a real strategic mind and I’m happy to say that with Anita and Wordfetti I got both.
It’s the strategic business mind of Anita’s that I want to explore today. Anita, welcome to the podcast.
Anita Siek
Oh Jen, thank you so much for having me. Can I just say you were not difficult, you were such a joy, both you and Chris were such a joy to work with.
Jen Waterson
Oh thank you that’s very nice of you to say.
Anita Siek
I loved working with you guys so I don’t know what you’re talking about.
Jen Waterson
Oh well the old numbers thing can be a bit tough and particularly I think what I often come across Anita when I’m working with people, is it’s hard when you’re not a numbers person to sit there and open up and talk and be really comfortable and answer questions that are being fired away at you.
If you’re not a numbers person and it’s not something you’re comfortable with, it’s easy to curl up into a bit of a shell and for me, words is that.
Anita Siek
Funny you mention that because I feel like it’s the flip side between you and I because I feel like numbers are my weakness, however I think I really resonated when we were working together because I was like okay I am literally writing for myself. I am creating this for myself because that is my weakness when it comes to numbers which we can talk about in a bit.
Jen Waterson
Well, Anita thank you for coming onto the podcast. For those who haven’t had the pleasure of meeting you in the past, can you tell everybody a bit about yourself and your business?
Anita Siek
Absolutely.
Like you mentioned I started Wordfetti as a side hustle, so it was my side hustle I was juggling a cooperate gig back then, I was a lawyer and used to write things people do not read.
I’m so glad people read my things now. I was an ex-lawyer and I started Wordfetti as a side gig around three and a half to four years ago now. I left my corporate gig a year into the side gig and I am now the founder of Wordfetti.
We are a human centred brand strategy, copy writing and word-ducation house.
Jen Waterson
Word-ducation?
Anita Siek
I have just made that word up, it’s a thing.
So as the name suggests we teach people how to use words to sell more, to connect with their audience and write copy that is going to have their audience being like ‘holy crap are you talking to me?’.
We also do it, as I had done for you, for our clients where we dive really deep one on one brand strategy wise, but there’s 3 ingredients as to why we do what we do and that is consumer psychology, human centred design and also uncovering a brands unique source.
I’m loving the journey. We were just chatting before we started recording this episode, when it comes to business it’s literally just a rollercoaster and I am not going to lie or sugar coat it, it has not been easy. It does come with lots of ugly cries and all of that but I’m so thankful for this journey.
Jen Waterson
It’s part of the territory though isn’t it? I think the problem is sometimes that we leave our other jobs which we’re desperate to get out of at the time, and you have these big dreamy visions of what it’s going to be like to be your own boss and it doesn’t always work out that way does it?
Anita Siek
Oh my goodness I’ve never worked so hard in my life and I feel like so many of us who started businesses are like ‘yes freedom I want to be my own boss and work from a cafe’, I get to work from a café don’t get me wrong, but I’ve never worked so hard in my life, but I would also never give it up, it is so rewarding on so many different levels and it I get to meet some extraordinary humans like you.
I get to learn their stories and I just love it.
Jen Waterson
It is something that we all have to work on I think is getting into business, being in business for a period of time and at some point taking that step back – like we were talking about before we jumped on here – and say is this business giving me the life that I want, is it giving me the lifestyle that I want?
If not right now, what do I have to do to make sure that happens? Because it’s not going to happen overnight just because you decided overnight that you only want to work three days a week or whatever it might be.
It does take some work and it does take energy and I guess the thing is, you’ve been in business for nearly four years now so you’ve got a little bit of a head-start on some people and that’s where I wanted to go with you today. To talk with you today about what are the couple of things that you have seen in your business that have been a real key to success to the success that you’ve seen to date.
You’ve actually given me a bit of a heads up on two different things that have really moved the needle of growth in your business and one of the things is around that external accountability with mentors, accounts, consultants, that type of thing.
That is probably a great way to get started when we talk about how is it that we move our business from being all consuming to creating this lifestyle business that we really would ideally love.
Anita Siek
Absolutely.
I’ve always looked at, even when I was in corporate, I like to be a human sponge but there is always moments when I’m like well if I can learn from someone who has been there done that and knows a particular topic back to front why not fast track and learn from someone’s mistakes and learn from all the wisdom that they have.
I definitely, when it comes to seeing what are the key elements that have moved the needle for growth on Wordfetti, I would definitely say that investing in mentors has been a massive one.
I think I also, to take that extra step further, and I guess this is a bit of a different perspective on mentors, I think a lot of the time people are like whose that mentor you’ve got or who are you working with at the moment? I work with a number of mentors, I don’t believe we should just have one mentor because you know, I have one for numbers, one for business growth, one for mindset, one for the particular niches in products and service offerings that we offer with my brand and Wordfetti.
So I don’t believe that we should just have the one mentor.
Jen Waterson
At the end of the day which one person has the knowledge and experience in everything?
You want to take the gold from each of these individual people around you and exploit it, use that in your business, find that piece of gold and identify what your weaknesses are and where your business is looking to go and having the foresight to know okay do I need help with my numbers or do I need help with my mindset?
What are the first steps that you might advise other people that looking at these external accountability partners?
Anita Siek
Well exactly that and I love how you mentioned that. You could definitely find a mentor that might have experienced a little bit of this, but if you really want to get nichey, I would say it’s very unlikely and again this might sound controversial, but it’s very unlikely you will find that one mentor that will know everything.
They might be very good at numbers but they might not be very good at mindset. They might be good at business growth but they might not be good an accountant.
I would say the first step I looked at was almost an audit of what I am good at and what I’m not good at.
Jen Waterson
That’s great advice.
I’ve said it for years we all need to be really across what our strengths are and I think we can always list that out, like over the years when we’ve had different employees I’ve sat down with them at certain times throughout the year and we’ll just say what are your strengths? I want them to verbalise what their strengths are and it helps you as a business owner when you can actually verbalise your strengths, but oh my if you can verbalise your weaknesses and be okay with them, that’s a real stepping stone to something else.
Anita Siek
Yeah and I think it’s also, going through that activity too, you might not know what some of those weaknesses are until it gets to that point as well. I think for me, I always thought I had a very strong mindset and I feel like I’ve got that strength and determination but I don’t think I realised until this year that I still have so much work to do in my mindset.
It also evolves, as soon as you hit a certain milestone, you hit a different type of mind set block. Like money mind set blocks are a big one for me, for example where I get iffy when it comes to talking about money to be honest. I get really iffy, and I’ve had to work on that as well and it hasn’t been until this year where I’ve been like ‘how can I actually make friends with money? How can I talk about money in a healthy way?’.
It’s not until something like that happens when you’re like hang on a second, why don’t I sound confident, why do I feel icky, why do I feel like I have to rehearse that thing I want to say? There has to be a bit of a block, like why can’t I achieve that and what’s actually getting in the way?
Jen Waterson
Reaching out for external help, what’s your opinion on paid versus unpaid?
I’ve had some really good experience with unpaid accountability partners, I’m going to use the term accountability partners broadly because maybe it’s a coach, consultant, mentor, friend, whatever it might be, that sort of external accountability partners I’ve had some good experiences with unpaid partners but I think they’re hard to come across and it’s hard to find the real gems out there that are really going to help you in your business.
Have you ever used any unpaid partners?
Anita Siek
That is such a good question.
I would probably say they’re definitely my business pals, I think you also had Steph Taylor on your podcast recently, she’s my bus-wife but I would probably say both her and I we talk a lot.
Jen Waterson
Do you hold yourselves accountable for getting stuff done? Is it that kind of conversation?
Anita Siek
Yeah and it’s ideation, it’s what do you think of this, what about that?
We just ping pong off each other and I think it can definitely work but you also need to be really selective, if we were to look at unpaid, Steph doesn’t get paid to be my accountability partner but it gets to the stage where you’ve got to make sure you’re both in alignment with each other’s values, you know what you stand for, you know the direction you want to go, you know the lifestyle that you want because it’s almost like without knowing that, it’s hard to give that advice and feedback and tough love.
I think accountability is all about knowing that trajectory that you want to go towards and without knowing that and having the trust, I wouldn’t say it’s all about having all of these accountability partners, I would just say one or two is enough and you need to trust them.
Jen Waterson
I think it’s really important as well to know that this person isn’t a yes person, I’ve got a real thing about yes people, the kind of people that will agree and they’re lovely and they’re nice but at the end of the day it’s not always helpful.
Anita Siek
You almost want to know have you thought about that? What about this? You need tough love, not an Aunty Patricia who really loves everything you do with everything.
Jen Waterson
Absolutely that’s right, we need to steer clear of those accountability partners.
Is there any way, are you able to give us an idea of what change you’ve seen in your business since bringing all of these different mentors into your business and into your life?
What kind of changes are you seeing? I know you don’t want to talk about the money stuff because you told me you’ve got some money mind set issues but what kind of changes do you see in your business and the way you’re leading your business?
Anita Siek
Great question. I think I first started to invest in mentors probably when I was still a side hustle and ever since then it’s been constant investment into all these areas I find weaknesses. I think the first thing before going into what the change has been, I think it’s about acknowledging it’s okay that you don’t know everything. It’s about acknowledging the fact that you’re a business owner, a founder, a director but it’s okay to not know all the answers.
I think until you’re able to realise that this is not about knowing it all, I know this amazing quote which you probably would’ve heard, ‘if you’re the smartest person in the room, you’re in the wrong room’.
I’m a big advocate for being a life student, I love learning wherever I go and I know there’s always going to be room to learn and grow, up level what I’ve already learnt always. I think the first step before diving and sharing all the changes to my business that mentors have had, I think it’s important for anyone listening to this at the moment, to first realise it’s a really good thing to be aware that it’s a strength to have the awareness that you’ve got room to grow. How exciting is that? You’re not even close to reaching the glass ceiling, it’s what you make of it.
Jen Waterson
So as far as changes in your leadership, the way you’re dealing with your stuff, the way you’re approaching conversations with your accountant or different conversations like that, are you starting to really see that shift happening because of these mentors that you’ve got in your life?
Anita Siek
Yeah, I think it’s definitely an up level in confidence, it’s also a healthy challenging. I might go in thinking ‘yes I think this and that’ and then being asked a certain question by one of my mind set mentors and I’m like ‘wait hang on what’? I didn’t think of it that way, and then more opportunities and different directions I can go. It’s confidence.
Jen Waterson
Yeah, broadening your mind and opening your mind to things that are out there. You don’t know what you don’t know.
Anita Siek
Exactly so yeah confidence, seeing things I didn’t even know were there because we’re all so close to our business and we live and breathe it, then to have someone else be like ‘well actually what about this’? You’re like ‘well hang on I didn’t think about it like that but thank you’.
Jen Waterson
Yeah all of a sudden opportunities become clearer as well. You’re more open to taking advantage of those opportunities rather than watching them slip by. I know for myself I’ve always had coaches or consultants, right now I have somebody I use who is really good at marketing which is one of weaknesses, I don’t love it. I do need help with it. I wish I loved it but I don’t, I think I don’t like it because it doesn’t come naturally to me. The copy and the words is one of my weaknesses too and even though I had engaged you and Wordfetti to take care of that for me, it was more than just an engagement for you to do the brand strategy and the copy, it was almost as though you were able to coach me along the way around what will work and what might not.
Having those conversation were really vital when we were going through that process. It made it that much more valuable, the engagement that we had, I think wherever it is that we can bring on these external mentors or coaches, there is not much of a negative, in fact what would be the negatives in bringing in people?
Anita Siek
I think, and that’s such a good point, what are the negative points? One of the negatives are almost like a buffet or advice and information, and being completely paralysed with which way to go, even if it’s just one mentor, you might be like oh she said this or he said this so maybe I shouldn’t do this.
If that is the stage and you have this grand idea and it got shut down then I think it’s important to take a birds eye view and realise the mentors are there to equip you with their knowledge and wisdom so you can make an informed decision. At the end of the day, you’re the driver of this business bus that you’ve created. You’ve got really extraordinary humans on that bus to help you but you’re still the driver, they’re there to support you and cheer you along.
Jen Waterson
When you’re talking about the fact you’re in control of it, yes you can take advice, it’s like listening to too many podcasts can make us feel a little overwhelmed, like should we be doing this? Shiny object syndrome, that kind of thing can happen but at the end of the day we are our own boss, we’re in control, we’re the driver.
One thing you mentioned when we were talking earlier was about the fact we can treat ourselves as our own client and be consistent with our content, you mentioned pre-interview we spoke about the fact that treating ourselves as our client, is one of the things that has really shifted the needle and helped you grow in business in addition to these external accountability mentors, what do you mean by that? Treating ourselves as our own client.
Anita Siek
I guess for us as an example, when it comes to treating ourselves as our own client, it means putting our own content last just because we’ve got clients to work with or students in our class to make sure we’re serving. All of that is important but so is looking after our own content for our brand. It’s important to treat yourself as a client because you’re growing your brand, putting quality content out there, you’re doing research on your customers to uncover what their pain points are to better serve them.
Jen Waterson
All of the things that are so easy to not do when you get busy.
Anita Siek
That’s right, you start questioning yourself and you’re like well I’m not technically getting paid for this, but you are, it’s all in how you see it because if you don’t invest in time to work on your businesses, you’re not able to put your brand and the amazing work you’re doing and that may mean you may not get to work with that dream client because they don’t know you exist.
Treating yourself as your own client is all about consistency, just because you’re busy working on your client work or doing back end, just not doing on the business stuff, flipping it around and being like if I don’t actually dedicate time to work on the business then you’re always going to plateau or yoyo. That’s why I’ve always been really big on making sure we’re consistent with our content.
It’s not about creating a mountain of content, it’s about being smart with the content you create, creating quality content and re-purposing the content that is the secret.
Jen Waterson
The content that you’re putting out there is obviously a huge part of your external marketing and a huge part of what’s going to drive people to you, being in the copy writing industry. That’s hugely important for you so you really need to be seen putting your time or your money where your mouth is. Putting it out there for people to keep driving your clients to you.
When we talk about spending time on our businesses, what type of things do you do, how do you know what you need to do in your Monday? I probably could’ve given you a bit of warning on that one. That question is one that people have a bit of trouble with from time to time, knowing that I need to work on my business but what am I going to do? How do I know what it is I am going to do?
Anita Siek
That is such a good question. I would probably say I work in 90 day sprints, what that means is my 90 day starts in July, the beginning of the financial year, so I set myself a goal I want to achieve because I think a few years ago I was really good at creating ideas, content, resources, word resources and I would create all of these templates but it would only be half finished.
It wasn’t until I set this 90 day sprint goal that I was like it’s better to go deep into this one thing, whether it is revenue generating activity or whatever I want to work on, I centre in on that and all the other ideas can go into a back log but my focus is to finish this first, otherwise I’ll have all these half built bridges to go over, they’re all going to be unfinished, whereas if you dedicate all your energy to finishing that one thing, you’ll finish it and then you can refine it and make it better.
Jen Waterson
Yeah such good advice, whatever I work on with my clients will revolve around a one page plan. A plan where it is just so concise, real and practical that you can go ahead and have it done, or reach x goals within 30 days or 60 days, and have it done in 90 days. Just bite sized chunks like that, it just feels so real and you can actually see results as well along the way which is so nice.
Anita Siek
Yeah and I think to go back to your question, I would say as a tip to focus on one thing instead of having a million things to create and work on in your business, which we all can, just focus on that one thing. Maybe you might have a goal of focusing on growing your email list and you could set yourself 30 days for that. Then you might have another goal to write three blogs over 30 days, just focus on that one thing, set yourself a time period.
There’s this other great quote where it’s ‘a plan without timelines and execution is just hallucination’ so give yourself that time frame as well. I’ve also found when you start telling people about it on your socials, they’re like okay where is it.
Jen Waterson
Yeah and that’s a form of this external accountability isn’t it? You just putting it out into the universe is like ‘okay I’ve said I need to do this thing so I’m actually going to do it’.
Anita Siek
Exactly, yeah so I would probably say that. I think usually if I have so many ideas, I have a notes section on my phone that is ever-growing, I look at what is going to be the lowest hanging fruit, if I have half-finished a product, well lets finish it, let’s just get it done.
Jen Waterson
I guess that’s the thing as well, with treating yourself as your own client, you wouldn’t leave things half done for your clients, you wouldn’t leave things half done or random notes on a random phone if it was a client. Things would be so much more organised, you would have deadlines and time frames, milestones. It all comes back to treating your business as though it is a client of yours. I know I do it with my own business, you’ve sat through one of my revenue planning sessions and I do that with my own business, it would be crazy for me not to do that with my own business, sometimes you need to flip that coin and say it’s time to sit down and do what it is that I do best but do it for me.
Anita Siek
Yes and I think to add onto what you said, just stop with the perfectionism as well. One of the biggest road blocks and rejections is people are like but it’s not perfect yet, or I’m not sure if I should show anyone yet. Just get it out, you can always make it better and refine.
I still remember when I first started, I DIY’d our website when I first launched Wordfetti and it literally cost me $250 for the website because I did it myself.
Jen Waterson
Is that the website you’ve got up and running right now?
Anita Siek
Correct.
Jen Waterson
Wow good effort, I know you’re coming up with something more amazing anyway.
Anita Siek
We are. It took three and a half years to get so crystal clear on that trajectory we’re going on for me to arrive there. It’s almost like just get it out there, I’ve tweaked my website so many times and I’m glad I’ve had the opportunity to do that. So just get it out.
Jen Waterson
Otherwise, it can be paralysing. You could be waiting months and months to do something you could’ve done months ago just for the sake of perfection.
That was one of the big things that I had to get over myself, was not to wait for things to be perfect or wait for the perfect time.
Anita Siek
It’s hard. It’s challenging and easier said than done because this is your baby, your sweat, tears, hard work.
Jen Waterson
So Anita, I’m going to move on, we’ve been talking about mentors and working on our businesses and treating ourselves as our client, but to what end?
One of the things you mentioned prior to this was knowing your north star. You’re going to have to explain that to me, I’ve got an idea of what it means but I’m really interested because I feel as though that is going to wrap up everything we’ve been talking about.
Anita Siek
Yeah so when I say knowing my north star and how that has really moved the needle for me in particularly this year, if I was to wind back pre-covid, this is me being very raw and uncut, I felt really crap about my business, not about client work, I love the client work, for some reason I had people that were like you’re doing so well Anita, Wordfetti is growing, but why I felt crap was the business itself was growing and scaling in a way that didn’t align with what I wanted.
I remember when I left my corporate gig, when I was starting Wordfetti and built my team, I had been clear on the fact that I never wanted to be a traditional copywriting agency, I never wanted to scale by people, when I say people I will always need a team but I didn’t want to be a 30, 40, 50 team.
Jen Waterson
Yeah but sometimes your business grows beyond you.
Anita Siek
Yeah and that’s the thing, I think it wasn’t until 2018 the brand was growing rapidly, we have never pitched to a brand or invested money in advertising a single dollar until late last year, it was amazing don’t get me wrong but with more demand we had to scale by people and I think it got to the stage around Christmas and New Year’s where I took 5 weeks off and closed the studio down, I tucked myself away in a rainforest retreat air bnb, booked myself, didn’t tell my husband I just went.
I needed to go somewhere and have time to figure out why I was feeling this way. It was a very strange feeling because in a way the business was thriving but for some reason, and we had amazing clients and upcoming clients, but I had no idea why I felt so down. I read 12 books in two weeks, journaled like crazy and it wasn’t until I sat down and uncovered what I wanted out of my life and work, to me it’s work life integration, that that was actually clear to me.
What I was building was not going to get me to that.
Jen Waterson
It’s almost like that was forced upon you, because when you’ve got rapid growth and out of control growth, it becomes dangerous in a couple of ways. One, from a health perspective and trying to keep up with it all, but two, it can also be dangerous financially to grow really quickly.
Anita Siek
Exactly to that point, I could have kept hiring more amazing staff, we have such extraordinary staff and they know the trajectory we are going. They’re on board 100%, and don’t get me wrong as soon as this happened I was up front with everyone and there was staff we did lose and I completely respect that and understand that because it was a completely different trajectory we were going on, it is not going to be an agency, it’s not going to be what they might have thought, but it’s so important for any business owner or founder to pause and consider this business I’m growing, is this actually going to align with what I want in my life and what I want out of work? Because you do it everyday almost.
When I journaled, there were three or four things that were really important to me, one was learning, so learning in the realm of not just myself, but learning to teach others in the space. It’s such an important element in work and life. I feel like when we don’t learn every day, I feel like I’m just plateauing.
Jen Waterson
Yeah I can totally get where you’re coming from there. I feel like I’m a bit of a sponge, I soak up the things I want to know about, anything to do with business, I’m a complete sponge. You feel as though you’re not progressing as a human if you’re not learning. So I do understand what you mean on the learning one.
Anita Siek
Yeah learning is important to me both in work and life.
The other one was connection and community. I find it so important and empowering to connect with our audience both online and offline. The other element was legacy and I think this is actually what really ticked it for me because if I was to look at how our brand was growing, don’t get me wrong there is an element of legacy attached to helping clients one on one, but if I was to really take an eagle eye look at the brand I don’t want us to be remembered as a service provider, I don’t want people to see Wordfetti as they did this and helped me with this, I want people to see us as wow they’re all about spreading the power of words, they’re all about words.
Jen Waterson
Being a bigger part of peoples businesses, and being a bigger part of peoples success.
Anita Siek
That’s it and this shouldn’t end just because a clients project is done. I want to be like a brand, Wordfetti and Anita, to be a source of inspiration, a source of knowledge, a space where people are like wow these guys love words, they really are spreading the power of words, not just in business but in day to day life. The words we’re using during a global pandemic, instead of saying this is a terrible time, we can say something like these are trying times, can we be more mindful of our language.
I think when I was to identify all these things that are important to me, legacy was one that really felt not even met.
Jen Waterson
When you’re talking about legacy and I’m looking at the timing of all of this, you’re talking about this is where you sat down around the Christmas period and come to the realisation that learning and connection and community and legacy are so important to you and what you want to build in the future, around the start of 2020, how important was it for you to come to that realisation with everything that’s happened since then as far as coronavirus and everything that’s happened, how important do you feel it is for you to have learnt that and got clear on that before all of this came about?
Anita Siek
So important, I think I arrived at 2020 thinking I’m going to do this and this, and don’t get me wrong all of those things are still on my list to do and I’ve actually done half of them, but the thing is what I’m so glad for and I hope if there’s anything you guys take away from this episode and the importance of journaling and getting clear on your north star, is I think once Covid came so many businesses online and offline were in the mode of exploring do I pivot and change something else? So many businesses were in the middle of ‘should I offer that new service?’ Don’t get me wrong there are definitely businesses who had to adapt and pivot, I might add these businesses did it so quickly and amazingly, if only we adopted this mentality beyond covid and stopped questioning ourselves.
I think it was really helpful for me to have uncovered my north star because I was like no I don’t need to do that or introduce a new service or product.
Jen Waterson
Has it given you the opportunity to say no to clients and client work?
To me, when I can see a business is getting to the point where they’re going ‘no that’s not the type of work I want to do now’ or ‘as much as I would love to take all of your money you’re not the perfect client for me’.
We get to a point where we’re like no and I think once we can identify who we need to say no to and then go ahead and do it, it’s a real turning point.
Anita Siek
Absolutely, and again it has been challenging to say no but I also see the power of saying no, the opportunities and the doors that open, more time and energy to create more magic.
We’re also able to be more selective with the types of clients we work with and really make sure we are the right fit for them but also they are the right fit for us.
There’s this rule that I tell our team that we always need to make sure that the clients project we’re working on is going to be portfolio worthy so that is a measure we look at it. Is this going to be something we’re so proud of to showcase to the world?
Jen Waterson
And if the answer is no then the answers no.
Anita thank you so much, I’ve really loved all of your insights, there is so much for us to get our heads around and I think it really starts with having a look into what is your north star. However we go about that, that might be another podcast for another day, or maybe something you have done or will do on your podcast which I will get you to let all the listeners know about as well shortly, but maybe that’s the place we need to start and then from there it’s about finding the right people to help us come in and reach that place.
And never losing sight in the fact that we need to take care of our own businesses, we need to take care of our own backyards and treating ourselves as a client might be the perfect way to actually do that so thank you so much, I really appreciate it.
If you could just let everybody know where it is they might be able to hear more about and your business.
Anita Siek
Yes, I’d love to connect with you guys so you can find me at AnitaSiek on Instagram, we’re also Wordfetti, and if you are after a bit more tips when it comes to your verbal identity, copywriting, content marketing, you can also have me in your ears over on Wordfetti, we drop a new episode every Wednesday.
Jen Waterson
Fantastic, I highly recommend Anita and Wordfetti from a lot different angles so definitely go and check them out, they are a great crew.
Now you’ve got some idea on where they’re moving in the future, me for one I’m looking forward to seeing what happens with Anita Siek and Wordfetti in the future, I’m very much looking forward to the journey.
Wherever you are in the world I hope you have a fantastic week and we will be back soon.
